I scored 21 famous SaaS landing pages. Here is what they get wrong
AI conversion scores and the biggest copy problem for Stripe, Linear, Notion, Vercel, Supabase and 16 more.
Articles tagged: marketing
1,000 free visitors in 7 days: a dated scoreboard after 49 rounds (24 Oct 2026)
A dated, corrected scoreboard: 79 unique visitors and 129 pageviews over seven days against a target of 1,000, 49 of them paid Facebook, why free channels have an audience of near zero, and an acknowledgement that the owner has supplied a Hacker News account (submission unconfirmed).
Marketing, PR and Go-to-Market Help in 2026: 5 Services Small Businesses Should Know
In 2026, getting customers is no longer only about having a good product. People find businesses through Google Maps and AI search. Buyers expect a clear message, and teams expect their tools to wo...
Choosing a Marketing Channel Near You: A City-by-City Shortlist from OIESU
A city-by-city shortlist of local marketing channels: SEO, Google Ads, Meta Ads, lead generation and web design.
Deep Domain Scanning: Contact Profile Insights in aiFetchly
Discover verified B2B contacts with aiFetchly Contact Profile Insights: multi-page domain crawling, pattern harvesting, and local SQLite dedupe.
The Paid and Organic Marketing Basics Every Growing Business Should Master
The paid and organic marketing basics every growing business should master.
Microsoft Advertising Beyond the United States: A Market-by-Market Playbook
A market-by-market playbook for Microsoft Advertising across Asia-Pacific, Europe and Canada.
Marketing High-Trust Professions: Healthcare, Care, Creative and Specialist Trades
How healthcare, care, creative and specialist trade professions should market themselves to reduce perceived risk.
WhatsApp Marketing in Latin America: A Regional Playbook for Brazil and Mexico
A regional WhatsApp marketing playbook for Brazil and Mexico.
Regional Lead Generation: What the US States and Australian Regions Teach Us
What US states and Australian regions teach about regional paid search and lead generation.
Choosing Your Next Market: A Data-Led Approach to International Expansion
A data-led process for choosing your next international market, applied to fourteen countries.
Reviews, Reputation and Referrals: Winning Trust in Small and Mid-Sized Markets
How reviews, reputation and referrals win trust across fourteen small and mid-sized markets.
One Brand, Many Markets: How Culture Shapes Digital Marketing Results
How culture changes search, social and content strategy across fourteen countries from Italy to Kenya.
Island Economies to Inland Giants: Matching Your Marketing Mix to the Market
How to adapt the digital marketing mix across fourteen contrasting markets, from Caribbean islands to China.
Small Markets, Big Differences: Planning Digital Marketing Country by Country
What a practical digital marketing plan should account for across fourteen smaller and emerging markets.
Marketing a Medical Specialty: How Patient Search Differs Across Clinics
How patient search differs across medical specialties and what a digital marketing plan looks like for each.